A/B Test: Hero button copy change
Reward Gateway
Background While working at the boutique digital agency East Coast Catalyst, I worked on A/B testing strategy for the marketing site for our client Reward…
A/B Tests
A/B Test: Removing form fields
UC Berkeley
Background While working at the boutique digital agency East Coast Catalyst, I was lucky enough to work on some funnel optimization for UC Berkeley’s executive…
A/B Test: Improve review CTA on hotel page
Booking.com
Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…
A/B Test: Remove step from review flow
Booking.com
Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…
A/B Test: Changing rating icons
Booking.com
Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…
A/B Test: Shortened form copy
Booking.com
Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…
A/B Test: Move review CTA
Booking.com
Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…
A/B Test: Hide form field on review
Booking.com
Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…