SoFi: Investor Presentation

While working at SoFi, the revolutionary student loan fintech startup, I was in charge of most design-related tasks including preparing pitch decks for investors. The slides were very numbers-heavy in these decks, but they still needed to be clear and easily digestible at a glance. The first step was making sure I had an understanding of the content before I could attempt to make it clear to the audience. Each data visualization was considered individually and designed from scratch with readability and clarity in mind. The deck also needed to fit with the SoFi design aesthetic that we had already established with the website and marketing collateral. I worked with SoFi over many months to design, refine and update this deck to meet these requirements.