Reporting Dashboard

Optimizely

Creating a centralized reporting dashboard for Optimizely customers to see high-level trends in their experimentation data in terms of experiment volume and quality. Problem A…

Scheduled Flag Changes

Optimizely

Creating a scheduling system for a complex feature management tool that includes the ability to plan for changes to a flag and also the rules…

A/B Testing Samples

I have a strong passion for A/B testing and I have been lucky enough to hone my skills in this area while at Booking.com. Here…

A/B Test: Hero button copy change

Reward Gateway

Background While working at the boutique digital agency East Coast Catalyst, I worked on A/B testing strategy for the marketing site for our client Reward…

A/B Test: Removing form fields

UC Berkeley

Background While working at the boutique digital agency East Coast Catalyst, I was lucky enough to work on some funnel optimization for UC Berkeley’s executive…

A/B Test: Changing rating icons

Booking.com

Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…

A/B Test: Shortened form copy

Booking.com

Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…

A/B Test: Move review CTA

Booking.com

Background During my time at Booking.com, I worked for several years on the reviews team and I was the designer in charge of the reviews…